InTerNeTaL

Archive for October, 2010

If you own your own website, the chances are you are looking for a quality traffic software script that will generate lots of targeted traffic for your pages. Believe it or not, getting traffic is not as difficult as you would imagine if you can generate enough quality back links to improve your Google ranking position. Obviously the higher you rank for your chosen keywords then the more traffic you will generate.

The most important thing about your back links as far as Google is concerned, is that the links come from a credible source. For example, links coming from a Google friendly information website will carry much more weight than links from a web directory, which is simply a catalogue of back links, and these links will typically be reciprocal links.

Backlinks are used in a means to generate more traffic to a particular website. People have come to find out that the more backlinks that you have on your site, the better traffic you can expect to obtain. More traffic equals out to more revenue in your pocket.

There is one piece of traffic software that has been designed to get back links to your website simply by submitting RSS feeds to quality RSS aggregator sites. The software to which I am referring is called The Web Traffic Genius and the program works almost completely on autopilot. Once you have set up the traffic software script, you can sit back and let the links build each time you make a post on your blog or launch a new page on your website.

Claims that.. “by using the Web Traffic Genius RSS software, you will quickly begin automatically generating powerful backlinks and build page rank to help rapidly build targeted traffic to your websites and blogs” and goes on to claim “This website traffic software works in any niche and will immediately send targeted web traffic to your website!”

The back links created by The Web Traffic Genius are obviously related to the theme of your website. This means that Google and other search engines will be able to use these back links to help you establish an powerful website presence on the Internet. The system is actually not that complicated, when you think about it. But it can be an extremely time-consuming task to carry out.

As you are probably aware, Google ranks all web pages 0 – 10 and this ‘score’ demonstrates how important Google sees that particular page. It is crucial then that the back links that you create to your website are coming from web pages that Google consider to be important in terms of their ranking score, and any back links that you obtain that are of a lower page rank than that of your own website can actually do more harm than good, which is where The Web Traffic Genius comes into its own.

This impressive traffic software program is designed to help you get the quality back links that you need, on autopilot and therefore saving countless hours searching for the opportunity to place a strong back link. The results in terms of position in Google search pages can be seen almost immediately, and The Web Traffic Genius comes with a bonus software program called Search Position Detective which will show you the Google search positions for any number of web pages, and any number of keywords. It will record your web page positions in graph display on a daily scale.

The Web Traffic Genius software comes in two formats. You get a stand-alone script for use with your main websites and a plug-in script for your WordPress blogs. Bonuses include Search Position Detective and an RSS Feed Creator script which will instantly create an RSS Feed for any or your web pages. The traffic software package is made complete by a set of excellent video tutorials which cover every aspect of installing and using The Web Traffic Genius.

If you are serious about your website, and its future success, the most important thing you should consider is ensuring that each of your web pages reach page one of the Google Search Engine, for all of your chosen keywords. Now that is easy to say but much harder to actually achieve. The Web Traffic Genius software makes this all possible for you, and in the shortest possible time.

One of the greatest things about the Web Traffic Genius software is you are able to generate backlinks without doing much work on your part. Trying to obtain backlinks on your own can be an extremely tiresome task. Many people simply do not have the time available to generate these links so they leave their site as is, and forget about it completely.

With Web Traffic Genius software that generates the backlinks for you, you can leave the qualms of having to get your backlinks on your own alone. There is finally Web Traffic Genius that has been designed that will work for you in your internet business, and help you increase the amount of traffic that your site generates.

The customer after sales service for The Web Traffic Genius is of a high standard with my emails being answered in under 24 hours, and the level of detail in the replies was excellent, which means that fewer questions need to be asked, thereby saving time with support requests. Almost all the information needed to install and use this software is included in the video tutorials.

The Web Traffic Genius has been designed and marketed by Anthony & Tim Buchalka, they were offering a 60-day 100% money back guarantee.

Visit to read FREE report about this new RSS and Web Traffic Genius Backlinks Software.

Business home internet marketing online requires you to make key moves that will be necessary in promoting your products and services. Internet marketing on this level demands the use of internet marketing methods that is essential in the activities of your business.

In a business home internet marketing online, you need to be aware of the methods that you can pursue in the advancement of your online business. These methods can aid in creating successful application of your marketing strategies.

Important Internet Marketing Methods

1. Website creation. Marketing for the products and services that your online business offers is easier with a website. A business website can help in the effective promotion of your business. The creation of a website can be a big factor in making your operations smoother and more efficient.

2. Email marketing. This pertains to the distribution of information that is relevant to the products and services of your business using email. This also involves the solicitation of customer feed back that will help in the daily operations of your business. This method of marketing is the cheapest and most effective way of reaching your target market.

3. Article marketing. This involves writing good articles that will help in the promotion of your online business. It can also be a means to publicize your enterprise and create client awareness that will help in bringing in customers to your online business.

4. Blog marketing. This is the use of blog in the advertisement of the products and services of your online business. This method will require you to utilize blogging for the purpose of gaining comments and suggestions that will help sustain the business’ needs for constant improvement. It also helps in imparting relevant information for your online business.

The use of these methods can be beneficial in the promotion of your online business. In marketing online, it is relevant that the information regarding your business be wide spread. This will enhance your visibility in the market.

The marketing methods that you will use in the promoting your business will be more effective if you will consider your client’s needs and wants. It is also useful in gaining patronage and keeping good relationships with existing customers.

More than the promotion of your business, the methods that you will use in marketing should be geared towards customer information and satisfaction.

In the process, you will gain clients through these effective marketing methods. Marketing techniques should highlight what the product can do for them. This can help you attract more clients that will be the lifeline of your business. Eventually, this will help you sustain client relationships that will determine the effectuality of your strategies.

The utilization of a marketing strategy can help you achieve results that will be lasting and practical for your business. Through these important marketing methods, you will be able to generate more clients, impart information with your business, and receive feedback to improve your operations.

Moving on, your capability to create an effective marketing strategy can spell the difference in your business home internet marketing online.

What Is Natural Search Engine Optimization?

 

Put in the easiest way viable, natural Or Search Engine Ranking is SEO completed manually using no black hat techniques, no underhand techniques and no automated software’s. It is the best method of optimizing your website for the benefit of search engines ranking, while still keeping attraction for your site visitors, and done well it is exactly the thing that search engines are looking for in a website. Once they find it they will reward your site with first page listing and improved positions within the search engine results pages. In the Entire Course of this guide it will be referred to as simply Or Search Engine Ranking.

 

Know the Search Engines

 

Know Search Engines and their common model is essential to the use of real Or Search Engine Ranking techniques. Search engines let their visitors to enter a particular keyword or term, known as keywords. When submitted, all pages with those results that can be found in the search engine’s directory are listed on the search engine result pages. Every page is “listed” as per the relevancy, popularity and a some other factors. Therefore, in theory, the more relevant a page is to a given keyword the more chances it will be at the top of the listings.

 

Know the Search Engine Crawlers

 

One more crucial aspect to remember about search engines is that they don’t use real people to crawl the billions of websites and judge how related they are. Instead they use automated software called a “crawlers” or a both that does this work much faster. The calculations that the search engine uses to decide the position of a website are known as algorithms and in the case of the main search engines like Google, Yahoo and MSN these algorithms are altered on a regular intervals. The changes and the specifics of the algorithms are not released to the public in order to stop black hat SEOs from manipulating their sites to arrive at the top of the pile despite containing to information relevant to the search query or keyword.

 

Optimizing for Search Engines � Optimizing For Visitors

 

Definatly to some extent, all of us evaluation this guide are probably guilty of changing our web pages to meet the whims of search engines but it should be completed in a right and natural way. We understand that optimizing a page purely for the benefit of search engines crawlers could massively detract from the real value of the site to your visitors. Search engines know this too, therefore the evolution of the algorithms. With each new algorithm created and usually patented by search engines like Google, we are getting closer to a structure whereby sites are genuinely judged on their importance to visitors. It may sound like an Isaac Asimov novel but the algorithms and the spiders are basically becoming more human like.

 

Essential Components of Search Engine Optimization

 

The real techniques of optimizing your website are saved for a new article, but the main components of a Search Engine Optimization campaign are broken down into on page and off page optimization techniques. On page SEO includes factors like keyword inclusion, content optimization, and page formation etch but the most important contributing thing of off page optimization is inbound links. There are many several factors to each of these areas and different SEOs will give you varying information on which factors are the most relevant to gain higher rankings. These extensive differences in belief occur as nobody is certain of the algorithm criteria.

 

The Benefits of Search Engine Optimization

 

Search Engine Optimization is probably the generally beneficial way to conduct Internet promotion. It is highly cost efficient, can yield long term results and the leads it generates produce opt in and targeted. This doesn’t mean you shouldn’t consider trying out other techniques of advertising your site. For many, banner advertisements, press releases (can really be used as part of a Search Engine Optimization campaign as well), PPC campaigns and sponsored listings prove to highly beneficial and plus these will help your site’s popularity.

 

To Cost Savings and To Life

 

The cost savings is simply determined when you look at the potential of a Search Engine Optimization campaign compared to the method that many consider to be the next greatest thing PPC. A PPC campaign will generally cost you anywhere upward of 5 cents per visitor generated. This means that for every thousand visitors you receive you will have paid $50. Some literally principal Search Engine Optimization work on a web site containing ten pages will produce this kind of traffic on a monthly basis relatively quickly.

 

$50 doesn’t sound much but consider that you pay this in one month to receive the desired one thousand visitors. Over the space of a year you will have paid $600, and so on. Now assume that you are competing for a relatively competitive keyword and you find that you need to be paying a minimum of 50 cents per click to produce merely the one thousand clicks in a month. All of a sudden you’re paying $6000 per year and you are still only getting one thousand clicks every month. $6000 will buy you an awful lot of Search Engine Optimization work and you should find that within a few months you are generating a lot more visitors using Search Engine Optimization.

 

Targeted Leads

 

Targeted leads are the best type of leads you can produce. It means that the visitors to your site are already predisposed to the prime area of your site and are interested in what you have to say. It means that they will be more chances to purchase goods or services from your site, click on affiliate links or click Google ads to earn you revenue. As Or Search Engine Ranking leads are physically searching for the theme that your site relates to you are guaranteed that they are interested in whatever you’re offering. First of all they search using keywords relevant to your site. They then read the description and name of your site and this further compounds their interest in the page in question and click on the link. Already they have become highly susceptible to the message of your web page.

 

So Remembers

 

Or Search Engine Ranking is a webmaster’s furthermost tool but treated badly it can quickly blow up in your face. By ensuring you stick to the very letter of the law and do not use any underhand methods you should soon benefit from powerful leads that will frequent your site and earn you revenue.

 

Web design uses all the same elements as print design. You need to explore the space and layout, handle fonts and colors, and put it all together in a format that puts your message across. These resources will help you learn Web design whether you are already a professional Web developer or just getting started in the Web arena.

1. Elements of Good Design

2. Fonts and Typography

3. How to Use Color

4. Graphics and Images

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5. Web Layout Basics

6. Tackling Web Navigation

7. Accessibility and Usability

8. Web Design Software

Elements of Good Design

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Good Web design is the same as good design. If you understand the elements that make up good design, you’ll have a Web page that works well. These elements of good design apply whether you are writing a Web page, a business card, or a t-shirt and once you understand them you’ll have the skills to be a great designer.

* Elements of Design

* Principles of Design

* Web Design Glossary

* 10 Tips to a Great Web Page

* The Web is Not Print

* How to Drive Away Your Readers

* More Web Design Basics

Fonts and Typography

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Fonts are the way your text looks on a Web page. And most Web pages have large amounts of text. When you’re thinking of design, you need to think about how the text looks on a micro-level (the font glyphs, what font family, etc.) as well as the macro-level (positioning blocks of text and adjusting the size and shape of the text). These resources explain how to work with fonts on Web pages.

* What is a Font?

* Web Typography

* What Font Size Should I Use?

* Font Weight

* Continue Learning About Fonts

How to Use Color

colored pinwheel

Color is everywhere. It’s how we dress up our world and how we see things. Color has meaning beyond just “red” or “blue” and color is an important design element. These color resources teach how to use color effectively in Web design.

* Colorizing the Web

* Color Symbolism

* Color Wheel and Color Theory

* Color Harmony

* Creating a Web Color Scheme

* Web Color Synchronization

* Color Charts

* Is the Browser Safe Color Palette Really Required?

* Color Glossary

* Additional Color Resources

Graphics and Images

Graphics are the fun part of most Web pages. As the saying goes “a picture is worth 1,000 words” and that’s also true in Web design. Learn how to get the most out of your Web images with the following links.

* How to Add Images

* Taking Great Photos for Web Sites

* When to Use JPG or GIF Formats

* Make Your Images Small

* How to Protect Your Digital Images

* Graphics Glossary

* How to Build an Image Map

* How to Choose Graphics Software

* More Help with Graphics and Images

Web Layout Basics

When people think of Web design often what they mean is the layout. Layout is the organization of elements on a Web page. First you need to start with basic design principles. Once you understand them, you can move through how to place elements on your Web page. These links and resources will take you through the steps to learn good Web layout design.

* How to Decide Where Your Elements Should go in the Layout

* Once You’ve Decided the Placement, Learn the Basics of How to Lay Out Web Pages

* Definition of White Space

* What’s the Difference Between Padding and Margins?

* Fixed Width Layouts Versus Liquid Layouts

* Use Real Text for Testing Page Layouts

* Web Design Gallery – Layout Ideas

* Layout Glossary

* More About Web Layout

Tackling Web Navigation

Index

Navigation is how your customers get around from one page to another on a Web site. Navigation provides movement and gives your customers the chance to find other elements of your site. You need to make sure that the structure of your Web site (the information architecture) makes sense so that your customers aren’t forced to simply use search.

* Designing Effective Web Navigation

* Navigating Web Sites

* Organization will Help Your Navigation

* Link Rot: Are You a Culprit?

* Web Pages Should Go Away

* Adding Search to Your Web Site

* What is Information Architecture?

* Additional Web Navigation Resources

Accessibility and Usability

Accessible

Accessibility and usability are often seen as a detriment to Web design, but a good designer focuses on making their site useful to as many people as possible. The links below take you through the basics of making an accessible site without compromising the design.

* What is Accessibility?

* What is Usability?

* What do the Accessibility Guidelines Mean to Me?

* How to Write Accessible Web Pages

* Creating Color Blind Friendly Web Pages

* Validating for Accessibility

* Advanced Topics in Accessibility and Usability

Web Design Software

Most Web designers prefer to work in WYSIWYG or “What You See Is What You Get” editors because they provide a visual interface to the design. But finding the best Web design software is more than just WYSIWYG or not. Plus there are other tools you will need to build Web pages beyond just the Web editor.

* Find the Right Web Design Software for You

* Before You Buy a Web Design Editor

* Myths and Facts About Modern WYSIWYG Editors

* WYSIWYG Isn’t Really

* The Best WYSIWYG Editors for Windows

* The Best WYSIWYG Editors for Macintosh

* The Best Web Design Suites for Windows

* The Best Web Design Suites for Macintosh

* Dreamweaver Resources

* Other Web Design Software Needs

SEO means search engine optimization – a method that will improve the visibility of a website in the search engine listings, but you probably already know that. It’s the best way to promote internet business. For traffic expert to work you need to have a website designed according to the World Wide Web Consortium (W3C), that means a website without technical difficulties (flash, improper Java scripts, frames) and with a clear, user friendly design. Once you have that, start your SEO work. Here are the 8 ways to get targeted website traffic.

1. Keywords – Keywords will get you traffic from the search engines. For the best search engine traffic you have to use the most relevant keyword in your content. Keywords show the links of the websites with relevant information to the searcher. So, find out the relevant keywords and use them.

2. Content- The content should be of good quality and relevant. When a reader searches for something he will go to the website which has the relevant content.

3. Meta tag – The meta description tag will help you to get the best search engine traffic. Meta tags show the description about the content in the website. Readers read them before entering any websites displayed as a result of a search. Use keywords in the meta tag as search engines also rank your website according to the meta description tag.

4. Site structure – Your site structure should be good and strong. It should be easily accessible and should not have any broken link.

5. Link – Link your website to other websites. This will help you in getting more visitors as more links will get you in a better rank in the search engines.

6. Submission –Submit your website to different search engines. When you submit it to the search engines, it becomes available to the readers who search for something.

7. PPC ads – PPC ads that come up with the search results can also get you search engine traffic. PPC ads may get you the best search engines traffic.

8. SEO – For the best search engine traffic you have to perform Search Engine Operations on your website. SEO will make your pages optimized for search engines and you will get more search engine visitors.

Every website listed in the search engines has a position, or ‘ranking’, and each one of these rankings can change very quickly, in some cases as often as weekly or even daily. One day your website’s in a good position, then the next you’re wondering what happened to it. Staying on top of this situation is a must for any SEO professional – you need to become a search engine expert.

Good SEO requires frequent updates and ranking checks.You might have a good spot today, but all it takes is for a few new sites to open, and before you know it you’re back down at the bottom. If you pay attention to your rankings, then you have a shot at fixing things that go wrong before your rankings fall too far.To know more SEO techniques visit www.nicheforseo.com.

There is no doubt at all that you have to periodically clean out your computer’s windows Registry in order for it to function well. It gets filled up very fast with a lot of useless software and obsolete information. This can hamper your computer’s normal operation to such an extent that it slows down considerably and periodically freezes and even crashes. What you may not be sure of is whether you need to buy registry fix software to do the job or whether you should do it manually.

 

You can best answer this question based upon the answer to another question. How confident are you with manually scanning your computer and then deleting a whole lot of files? If you are not familiar with computer use, it is best that you do not attempt this on your own. You may do only a half baked job at best. In the worst case, you will delete crucial files for which you may not even have made backups. This is actually very commonplace with computer users who know very little about what goes on inside it.

 

It is best that you leave the job to the professionals. One way is to get a computer repair person to go through your machine and to rectify its defects. This is not a cheap option, and besides, how often will you keep doing this? Your computer’s registry will fill up again in no time. Other things that you should keep in mind are privacy issues and the inconvenience caused by having your computer repaired by someone else.

 

The only way out of this is to buy really good registry fix software that will do the needful without you having to do more than a few clicks of the mouse. It will scan your Windows registry at regular intervals to ensure that it is never crowded to overflowing. You will have a smoothly working computer that is better virus protected than normal if you do this. Even the cost is very minimal considering that you will not have to go to a repair professional once you have installed this registry fix software.

 

 

So many people have worked out that registry fix software is a far better option to cleaning up a computer manually that they are a very popular item for sale on the internet. This is definitely a useful tool to have for home computer users.

 

There are many registry Repair Tools available, Every Registry Cleaner has some benefits as well some drawbacks. Check the Registry Cleaners Review- Click Here, Also Don’t Forget to Run a Free Performance Scan using our Top Pick.

 

Introduction

Search Engines have developed into the Internet’s most popular and powerful source of information, accounting for an estimated 80% of the Internet’s traffic (Heche, 2007, p. 1). As a result, website owners are realizing the power in such devises and are shifting marketing budgets into the optimization of their sites specifically for search engines. During the toddler years of search engine optimization (SEO), crafty developers took advantage of weak search engine algorithms to display their websites in top results, regardless of their site’s relevance. However, as more advanced Internet search engine technologies emerged to solve such exploits, new SEO methods were pursued (Boykin, 2007, p. 1). With the growth in search engine popularity and accuracy, and with newly emerging techniques used to target such engines, SEO has become a cut-throat competitive industry that is quickly being dominated in its utilization by big-business corporations (Murray, 2007, p. 1). Regardless of a company size and status, however, company webmasters with basic knowledge of HTML and blogging can establish top search engine rankings for websites that target niche markets with great efficiency by employing specific on-page and off-page SEO techniques.

A Search Engine Primer

Search engines did not become popular overnight. In fact, it took half a decade for the general public to catch on to the power of them. Search engines have become a woven part of society only because of their brilliant architecture; systems with frameworks so complex, yet so simple in user utilization that a novice can operate it. Concisely, the modern search engine is an intricate tool formulated to minimize the discovery time of information by minimizing result digression and maximizing result accuracy based on hundreds of relative factors. The basic functionality of a search engine includes content discovery, indexing, querying, and ranking (Fishkin, 2007, p. 4).

Content discovery is often referred to as “Web crawling”. The analogy of the “Web” is an important concept to grasp, since its analogy will act as a backbone to understanding the search engine discovery process and the terminology involved. The internet can be generally referred to as the World Wide Web, or just Web for short, because the structure of the internet most resembles the structure of a spider web (Davis, 2005, p. 1). Each of the billions of pages of content are linked together in some way or another to create an incomprehensibly large network of connections. Consequently, search engines have called their automated programs that crawl this web “bots” or “spiders”. Modern crawlers revisit indexed sites on a regular basis to look for changes or revisions. Sites are normally updated by the crawler between a one or two months time. In estimation, search engines have only crawled about half of the Web’s content pages, accounting for between eight to ten billion pages (Fishkin, 2007, p. 4).

Every page that is crawled on the Web by a search engine is placed into a gigantic database called an index or sometimes a catalogue. Massive organization is applied to the index in a way that requests can sort through billions of pages and find relevant matches within just fractions of a second. Sometimes it can take a considerable amount of time for a search engine to actually index a site after crawling it. During this time, the site will not be available on index to those searching (Fishkin, 2007, p. 4).

Content querying is the provision of an interface or gateway connecting the human user and the results waiting inside the search engine database. The results vary in type from web pages to online published word processor documents, and are returned to the user based on the criteria they indicate. The method a user might use to indicate criterion varies based on the search engine. Search engines normally provide a blank text input field in which the user can type terms or phrases into then press a button to send the query to the search engine for processing. Many modern search engines incorporate exclusive input syntaxes that a user might learn to take full advantage of the search engine’s power. Natural language searches, however, allow a user to input full sentence-structured questions instead of requiring the user to learn query syntaxes (Sullivan, 2007, p. 1). An example of syntax is placing terms in quotations. Google, the most commonly used search engine of today, uses quotations to specify results that return exact matches to all the terms in the order they are listed in quotations. Google includes ten other operators used to better define a query and home in on the target results (Google Cheat Sheet, 2007, p. 1).

Ranking becomes a search engine’s most distinguishing process, as this will determine what and how information is displayed to the user. A commonality all search engines share by nature is the organization of pages by relevancy starting first with most relevant and ending with least. The higher a page’s rank is, the higher the site’s probable relevance will be as perceived by the engine. Every search engine uses its own unique method of determining how pages rank in relation to one another, and these are called algorithms. An algorithm is a mathematical formula that will take into consideration dozens of factors that have positive and negative effects on page rank. Think of it as a set of rules that a judge uses to determine which girl wins in a beauty pageant. The winner will always showcase more than just beauty alone, but instead, indicate a deeper purpose like the reputation, talents, and even life intentions. The many factors involved in judging contestants in a beauty pageant are very much like the factors used to rank a webpage (Sisson, 2006, p. 12).

Brief History of the Search Engine

The earliest breeds of search engines were not actually search engines at all, but rather massive directories of content pages manually submitted by their authors. It was not until spiders and bots came to the scene that people began to see the power behind such tools (Wall, n.d., p. 8). Archie appeared in 1990 as the very first tool used to search pages of the Internet. It was named Archie to resemble the word “archive” without the “v”. Built by Alan Emtage, the program indexed directory listings from public FTP sites. An alternative tool emerged a year later called Gopher, which indexed solely text files instead of all computer files. Two other index systems called Veronica and Jughead searched the Gopher index servers and provided more targeted keyword search (Wall, n.d., p. 2). By 1993, a new generation of search engine emerged from a student at MIT: automated web crawling. Initially used for counting and measuring the size of the Web, the first web crawling bot on the Internet was named the World Wide Web Wanderer by its creator Matthew Gray. ALIWEB (Archie-Like Indexing of the Web) was introduced in the same year with the capability to collect page meta-data and allow page authors to submit their own content. Search engines and crawling technology wasn’t yet seen as having any true significance for society until further university experiments were done (Wall, n.d., p. 1).

As the Internet gained popularity and started appearing as a business opportunity to investors, college students began getting large funding opportunities. This boom in funding caused break-through developments such as relevancy-based indexing to occur. Corporations like Altavista, Ask Jeeves, Lycos, Yahoo, and Google in turn met at the search engine scene, each bringing their own new innovations to the table. Altavista offered a brand new method of searching for the end-user known as natural language inquiry (Wall, n.d., p. 1). Ask Jeeves was quick to mimic this technique, but also focused on building its index from web communities. A few years later, Altervista was bought by Yahoo! for 235 million dollars, which was just one of that many small steps taken toward the multi-billion dollar establishment Yahoo! is today (Olsen, 2003, p. 1). Lycos contained the largest index of any search engine of its time with more than 60 million documents in 1996, but eventually evolved into the fifth most popular web portal in the world (Sherman, 2002, p. 1). Lycos abandoned its own search engine algorithm, and began powering its search feature by Ask in 2006, which is former Ask Jeeves (O’Reilly, 2006, p. 1).

Although Google entered the scene relatively late in 1998, it still managed to ultimately come out on top from its tough search engine competitors (Google Milestones, 2007, p. 1) Through collaboration, Larry Page and Sergey Brin babied their creation until receiving more than 25 million dollars in funding in just a year’s time from its initial launch (Google Milestones, 2007, p. 3). Google partnered with AOL and Yahoo! by early 2000, which also marked the release year of the renowned Google toolbar (Google Milestones, 2007, p. 4). In 2007, Colvin of CNN reported that “Google’s figure is $149 billion and rising fast, pushing the company past most of America’s biggest, most successful, most respected corporations” (Colvin, 2007, p. 1). It is clear that Google has conquered the search engine war, rendering it as the most valuable search engine webmasters can optimize for their websites. Google has practically set the standard for other search engines that have followed the leader’s footsteps. Because of this, Google-specific page ranking factors are currently the most significant for any SEO venture because of competing search engines’ inherent similarities (Ryan, 2006, p. 1).

On-Page Search Engine Optimization

Jumping straight into SEO, it is imperative to understand that success relies heavily on the keywords that are chosen for the optimization venture. Because keyword terms can be found inside content, titles, headers, and images of a webpage, these are all considered on-page objects and therefore contribute to the optimization of the page itself. Keywords can be thought of as the foundation upon which SEO is built on, when if removed from the equation it leaves a broken structure. In relation to SEO, keywords are terms used to define the purpose of a webpage in its entirety (Fishkin, 2007, p. 9).

Commonly, there is confusion between metadata keywords and content keywords. metadata entries, which are code strings placed in the code heading of pages, are no longer used for relevancy because they were taken advantage of by having irrelevant keywords that attracted undeserved attention. For this metadata keywords are no longer used, while metadata descriptions are only used as snapshots for a few rare search engine directory page entries. Because of all this, metadata entries are very insignificant to SEO. In the world of keywords, content is king. When a search query is sent, the search engine will try to return with pages that match best to the inquiry keywords found within a page’s content (Sisson, 2006, p. 8). Since so much relies on keywords, it is common practice to conduct research to seek the right related keywords or keyword combinations that are optimizable for a given scenario. There are several free online tools available for keyword research, such as the tool suite found at http://tools.seobook.com/keyword-tools (Callen, 2005, p. 32)

Keywords that are too popular will actually have a negative impact on search rankings because of the overcoming competition. Instead of seeking popular solo keywords like “insurance” or “games”, it is much more effective to find a niche (Callen, 2005, p. 12). A niche homes in on the specific product, idea, or service that is attempting to be displayed in search results. When optimizing for a focused target audience, the competition is easier to outsource, and in turn will always promise high rankings when page optimization is established. Instead of seeking a single magic keyword, it is best to seek a keyword combination or a phrase that will best describe a niche specifically. Most people enter 2-5 word phrases into search queries, which ensures security with multi-keyword niches (Sisson, 2006, p. 13).

Some webmasters have tried repeating their keywords excessively on their pages to boost frequency. What these webmasters might not understand is that excessive keywording is like playing with fire, where if they get too close they will get burned. If a search engine notices an unusually excessive repetition of keywords, the engine will demote the site and may even ban it from its index completely. In contrast to this, search engines are now intelligently seeking common relationships between terms on the Web, so when keywords are used throughout a document with fluency and in good context, this can quickly benefit a site’s ranking (Fishkin, 2007, p. 9).

Keywords should be strategically placed on a webpage to maximize keyword frequency without running the risk of being seen as a keyword spammer by the search engine. If more than one keyword combination is being targeted by your site, it is important not to strand keywords together in an attempt to increase keyword relevance. In page content, header code tags will emphasize keywords for users as well as search engine spiders. Placing keywords naturally in the alt tags of content relating images will also boost page relevance, and return your site in image search results. Most importantly, naturally mentioning keywords in body paragraph text will increase keyword frequency. To reiterate however, it is important not to overuse keywords in body paragraphs, since some search engines might suspect a site with that sort of ‘keyword juicing’ as spam (Sisson, 2006, p. 13).

Linking is another imperative factor of page rankings which will be covered in greater detail in off-page techniques, but is also a part of on-page optimization. Internal linking generates a hierarchy of synonymous page rank based upon which pages are linked most. Many webmasters often do not realize they are making a mistake when chain-linking content more than two levels away from the homepage, or mesh linking. Mesh linking occurs when every page contains a link to every other page in the site, giving every page with equal importance. This means a contact or form page will rank just as high as the actual meat of the site. To solve this issue and direct the search engines’ focus towards pages of importance, a hierarchical linking system should be established. To create linking hierarchy, not all pages are cross linked, and important pages are linked to by the largest number of pages on the site (Sisson, 2006, p. 37).

Off Page Search Engine Optimization

While on-page optimization provides a solid basis for a website being recognized by spiders, it is the links from other websites that determine the rank of the recognized page. Off-page search engine optimization is mostly concerned with this establishment of inbound links to the focus website. The process is known as link building, and is by far the most strenuous aspect of SEO. A site’s page rank is determined by both the quantity and quality of its incoming links. The quality of a link is the most weighted factor, which is based upon the page rank of the site making the link. If the linked site has relevance to the site being optimized, then this is a positive detail (Fishkin, 2007, p. 26). Relevancy is determined by comparing keywords in website titles, the anchor text of the link, and even its IP address. The IP address or number value that the domain name refers to may have less weighted effect on page ranking if it shares a common third octet (Sisson, 2006, p. 43). Sites that have very high page ranks are referred to as ‘authoritative’ and will almost automatically boost the page rank of a site it links to. Two forms of linking exist: two-way and one-way.

Two-way linking is also known as reciprocal linking because it is a mutual establishment between site owners. This method is essentially a link swap. Some webmasters carry the misconception that paying for well known link exchange services will guarantee site visits, but this is only true on a temporary degree (Sisson, 2006, p. 54). Also, link exchanges are considered manipulative and have a record of incurring removal of sites from search engine indexes.

One-way link building can sometimes be considered a science and art, since many techniques are nothing short of brilliant. One scheme often used to build massive amounts of inbound links is to produce a gadget or banner that appeals to other site owners, and encourages them to take a code snippet for the gadget or personalized banner and place it on their own site. An example of this method is evident at www.nerdtests.com. This site offers a free and fun online quiz that ranks the user’s nerdiness in percent relation to everyone else who took the quiz and awards an ‘official title’ banner code based on the outcome. These banners can be found floating all around the net in user signatures of online community forum boards or even on personal blogs and provides www.nerdtests.com with an endless link base (Spencer, 2007, p. 1).

The most common and reliable method of getting back-links is submitting articles to informative websites, which usually give authors an opportunity to link to their personal site. Social bookmarking sites like Digg, Del.icio.us, StumbleUpon, and Propeller all have recently become a hit sensation among frequent internet users. These bookmarking sites provide a portal to sites recommended by other users. If the content on a site is valuable or entertaining enough to people, social bookmarking sites may be the most effective approach to off-page optimization since they are based on popularity and massive viral tendencies (Hagen, 2007, p. 5).

Method

As my primary research, I conducted an interview on October 25, 2007, consisting of ten focused questions about SEO with Bill Slawski. Bill is the President of SEO by the Sea and the Director of Internet Marketing for KeyRelevance Inc., and was directly referred to me by Rand Fishkin, one of the world’s most renowned and authoritative SEO experts. Bill is one of the founders and administrators of Cre8asite Forums, is an active correspondent for Search Engine Land, and writes a weekly column for their small business section. Mr. Slawski’s professional credentials substantiate the validity of his interview responses and provide access to exclusive insider industry knowledge. The interview was completed via electronic mail, in which Bill took full advantage of to respond with in-depth and intuitive answers complete with real-world examples.

Results

As the first question of my interview, I asked Bill how he would define SEO to the average Internet user. Bill responded, “In simplest terms, Search Engine Optimization (SEO) is applying knowledge of how search engines work to make sites easier to find on the web for the audiences that those pages were intended to attract. In more complicated terms, SEO is a matter of combining an application of marketing ideas and a knowledge of search engines to help bring the right people to a site so that they will change from visitor to consumer.” This description spells out the fundamental concepts of SEO. It is important to understand SEO, in essence, is limitless in ways of targeting consumer markets. While advertising schemes might be limited to the specific targets the advertising company provides based upon the small amount of information shared with them about your product, SEO delves into your niche and allows for much more targeting flexibility.

My second question for Bill was, “In what ways is SEO more effective or efficient than other online marketing methods?” He responded saying, “Search engine optimization means being aware of how search engines might collect information from the pages of a website, and making it easy for the search engines to index the content of those pages. In effect, it means enabling a search engine to become an index for the pages of a site. It can be less expensive than using the paid contextual ads that you see displayed with search results at a search engine, or the banner ads that show up on other websites that may point to the site advertised.” This cost efficiency is an important component of why business professionals are making the leap away from conventional pay per click advertising as their primary marketing strategy and making the switch to search engine optimization.

The third question pointed towards the public view on this experts own industry. My question was, “Do you think the power of SEO is relatively undermined, or in contrast, do you think it is overplayed as an online marketing method in the industry?” He responded with, “Search is one of the commonest activities that people get involved in when the go online, so making a website easy to be found in a search engine for people who might be looking for what that site has to offer is a good idea. It can make sense to include SEO as one part of a multiple part marketing effort, and to build a strong marketing plan that includes both online and offline parts. Unfortunately, there are differing skill sets amongst people who offer SEO services – some are just better than others.” While my question was meant to explore SEO’s public relation solely, Bill brought up an extremely important reiteration of SEO’s unknown power when combined with an ultimate market plan encompassing offline target markets as well as the ones who exist online. This also adds to the concept of ‘limitless’ SEO possibilities.

I asked for my next question, “Can any website benefit from SEO?” Bill explained, “SEO is only really important to sites that want to increase their visibility on the Web. A game clan site, where everyone who needs to know the address of the site already does has no need for SEO. But, if you hope to attract visitors to your pages, it doesn’t hurt to make them as search friendly as possible. And if you want to attract people to those pages who might be interested in the content of the pages, it doesn’t hurt to try to use words on the pages that those people might try to search with on a search engine, and to do it in a manner that makes it more likely that those words will be found earlier on in search results.” Drawn from his answer is a suggestion of widely conventional use for SEO. Unless meant specifically to be concealed from Internet users, any website seeking visitors can benefit largely from any amount of SEO. Since amateur implementation of SEO is key part of this paper, the next question was very distinctive in terms.

I asked, “Is it possible for webmasters to (with fundamental knowledge of HTML and blogging) implement SEO for themselves with relatively successful results for their small websites?” Unsurprisingly, my prediction was reinforced with his answer. Bill said, “Webmasters with a fundamental knowledge of HTML and blogging can achieve some success with being found on the web, but having a good knowledge of how search engines work can help a webmaster make better choices about how their site is set up for success with search engines.” I asked, “In general, what is the timeline of results returned by SEO?” Bill responded saying, “The amount of time that it may take to achieve results may vary by the site involved and how much work it might need, the competitiveness of the market it is within, and the demand for what the site offers. It’s almost impossible to guarantee success generally, and perhaps even harder to do it within a specified timeline.” While other sources have noted results can be seen in a matter of days in some cases, it seems there is no definitive amount of time that promises results to become evident. In that, the SEO marketing solution may not always suite for website owners seeking instant Web traffic.

This question focused on SEO as a long-term asset. I asked Bill, “Do you believe SEO may become obsolete in the future?” He explained, “I don’t see it becoming obsolete as much as I see it evolving. What we considered SEO in 1998 is different than what we consider it to be now. If you look at a set of search results in Google today, you may see videos, images, news, web pages, product searches, and other results that you wouldn’t have seen even a couple of years ago. The web is changing and search engines are changing, and helping people so that they understand some of these changes and how they might impact their web sites will probably continue to be a need to be filled in the future.” This provides a fairly straight answer indicating that SEO will only continue to progress with changes over time, rendering SEO as a very reasonable long-term asset for any website.

My final and most important question asked, “In what ways might SEO be viable for businesses with niches?” Bill responded saying, “Finding a niche where you can be competitive, and where there’s a demand from consumers can increase your likelihood of success. A small business can often take advantage of working within a niche that a larger business might find to be too much work for too little return. If the smaller business has considerably less overhead in terms of cost and time, they may be able to thrive in one of those niches. By focusing upon a specific market or audience that others aren’t, it may be possible to be found easier if people want to find the service or goods or information that you provide within that niche.” This is a fabulous reverberation of how specific keyword combinations and niches interact. Focusing on smaller markets can provide a better means of success on a smaller, yet more attainable scale.

Discussion

Throughout the extent of my research, SEO had been discovered to be one of, if not the, most effective Internet marketing strategies available today. Statistics have shown that the largest magnitude of online users discover information and merchandise through the use of search engines. SEO channels that majority of Internet traffic directly into a marketable solution, idea, or product with the best cost and time efficiency. By employing on-page and off-page techniques, a webmaster with basic knowledge of HTML and blogging can supply a particular niche website with a top search engine result ranking respective to its niche search keywords. Keywords play an imperative role in the SEO venture by providing the base of the optimized structure. The keyword focus of a pre-optimized website is determined through intense research by identifying competition and analyzing keyword query frequencies using particular keyword research tools. After keywords are determined, on-page content structure and coding is the next priority, seeing as off-page link building logically requires a quality page to link to beforehand. Off-page techniques will utilize link building strategies to launch the rankings already established by on-page SEO past competition.

The product produced as a result from my intense research will enable any adventurous amateur with fundamental HTML and blogging familiarity to pursue SEO with relatively guaranteed success. My product, in the form of a website, guides the pursuer with simple and concise instructions. The website splits the SEO mission between on-page and off-page techniques which have been explained in earlier sections of this paper. Instead of discussing these techniques in non-applicable generality however, the website will demonstrate specific examples of each optimization practice with its own optimized features.

To view my final product website, click here.

For references used in this paper, click here.

If you’re like most marketers on the internet you have been trying for a long time to to learn how to get targeted website traffic to your website. Not only getting traffic to your website, but keeping it constantly coming in on a permanent basis. To get free traffic to your website that comes in on a daily basis every week you need to be able to create loads of one way backlinks that get published all over the internet and show up in several keyword searches all of which lead back to your website.

In order to have this happen you will need to use techniques that allow for you to obtain backlinks to your website on a massive scale. I can show you exactly how to get targeted website traffic using these 3 techniques.

Article Marketing, Video Marketing, and using a program called Site Submit Plus. These 3 techniques are the basis of what I am discussing in the section below.

ARTICLE MARKETING

Article Marketing is a very popular marketing technique that has been used by online marketers for many years. It consists of a written article by an author focused on a particular subject. People write articles for the purpose of giving information to a particular targeted audience concerning a particular topic. The main reason for writing these articles other than informing an audience is the ability to create Author expertise and also the ability given by most article submission sites to include an author biography with a website link listed within the biography.

Once you are done writing your article you will submit it to article submission sites such as Isnare who will take your article and give it to several publishers and article directories. From this point your article will be published as content for the readers of ezines and publications. This technique results in your website being exposed to many people all over the internet who are able to pull up your article in searches. In addition to this your website usually will stay listed on the particular website it was published on which results in the visitors of that website being able to access your article if your subject line interests them. To be able to generate a serious free stream of traffic leading back to your website using article marketing you will have to be consistent in writing articles yourself every month or you can pay a ghost writer to write them for you.

Video Marketing

Video Marketing consists of submitting basic amateur home made videos usually lasting about 3 to 6 minutes to Video submission sites such as YouTube. Video has become a very popular marketing technique due to the emergence of Web 2.0 social networking mediums. Social Networking mediums such as YouTube, FaceBook, Zenzuu command large volumes of traffic. Couple this with the fact that people have been conditioned by television to watch shows and commercials for long hours everyday and you’ve got a great combination. What many marketers are doing today with the ability to access video editing aids such as Windows Movie Maker is they are downloading home made videos from their video cameras or directly on their webcam. Once they download their video, they will normally edit the video and place a short link to their website in the beginning of the video somewhere.

In addition to this they will place a link to their website in their description. After they’ve done this they will submit the video to YouTube or some other video site and make it immediately accessible for the millions of visitors who visit these sites. People search for certain keywords inside the site and they often times are brought to your website where they are exposed to your link! Videos are also very search engine friendly and have been known to indexed in as little as 24 hours in some cases. Like article marketing, there are video submission sites like Tube Mogul that will allow you to submit your video to many video sites with the click of a button. With the large amount of visitors that visit these sites on a daily basis you will be able to receive 100 percent free traffic for life with no more effort. To get the full amount of effect when using video as a marketing tactic you must submit different videos on a regualar basis in my opinion.

SiteSubmitPlus

The more backlinks you have leading back to your site, the higher your search engine ranking. The higher you are in your search engine ranking will increase your chances to get targeted website traffic from people searching for relevant keyword terms in the major search engines. The SiteSubmitPlus company will take your website and submit it to the major search engines every month for an entire year as well as 500,000 directories all for a pretty affordable price. Many people using this service have experienced increased website traffic over time coming directly from the major search engines all on auto-pilot. This kind of service is much better in my opinion than using a reciprocal linking service because you don’t have to put anyones website link on your site to receive traffic.

If you want to get targeted website traffic that comes on a daily basis I would definitely seek to utilize Article Marketing, Video Marketing and SiteSubmitPlus as part of your marketing strategy to achieve the success you are looking for on the internet. These techniques are affordable and will keep you from breaking the bank.